I just got this report from the American Family Association:
New School Program Will Exploit School Kids For Private Financial Gain
The Washington Post has announced that a new company, BusRadio, plans to install radio equipment in school buses as a way to target corporate advertising using school children as a captive audience. The company's first pilot project is in Massachusetts, and is scheduled to begin in September, targeting children as young as five. Click Here to read the Washington Post article.
After Massachusetts, BusRadio plans to go nationwide with their program. Children riding school buses will be forced to listen to the music and commercial ads while on the bus.
The primary purpose of the BusRadio is to make money for their company. And the way they plan to do that is to sell their captive audience to advertisers.
School children should not be used as a vehicle to sell commercial advertising. This program needs to be stopped before it is started.
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