Television is becoming less and less responsive to the concerns of parents who want to shield their children from culturally unacceptable elements, whether it is swearing, or sexual situations, or what have you. Others cry "censorship" and make jokes about it that complete miss the point: Our goal is not to stop what other adults see, but to stop what our children see. The point is not to impose our sense of morality on other adults but merely to protect our children.
It's getting to the point that the only way to protect our children from these elements is to just not watch television. As of last week a more compelling reason to do that surfaced, according to a report by the Parent's Television Council:
"Another TV taboo has fallen by the wayside. As of last week, NBC, CBS, Fox and the WB have all agreed to run condom ads during prime time. Spots for Church & Dwight Co.'s Trojan brand condoms have already appeared during the teen-targeted WB series, Smallville. Although the ad campaign focuses on HIV risks and is less suggestive than the ads that have been running on MTV for years, that's not much consolation to parents who think it should be up to them to decide when their children are old enough to learn about sex. You can view the ad at www.trojancondoms.com."
