It's time for another rant.
Ever heard of the brand Wild Oats? They sell — condoms? No, they sell health food. (I suppose you wouldn't be sowing your wild oats with a condom on anyway). Who approved this name? Who thought it would be a good name for a line of products, given that it is a euphemism for living a life of unrestrained youthful immorality? I cringe every time I run across it, and today I saw they just went over the top. Apparently they introduced a brand called "Wild Oats Living". Why not just call it "Profligate Dissipation"?
Are these people just not aware of the connotations their brand invokes? Do they not care? Worse, do they know and are they using it intentionally to appeal to the profligate dissipation set? (Seems doubtful.) I mean, is this expression far narrower in usage than I think? Is it a "Christian" expression that the secular world has forgotten?
I just don't understand...
