Today I got, from a religious order in Kansas City, MO I've never heard of before, a 52-minute chant CD, cellophane-wrapped in full jewel case, posted in a padded mailer, together with a solicitation for funds. I'll tell you, any order that would waste money like this is not an order I want to give to. I think this is the most lavish unsolicited premium I've ever received. I mean, I've received DVDs and CDs before, but they've all been on the cheap, and typically they serve a purpose like informing you about the apostolate or showing who they serve. Or maybe the premium will be from an organization I have an established relationship with.
I don't even like Gregorian chant.
I will listen to it just because it would be a waste not to. Then I can put it next to the Palestrina CD a friend sent me that I never listen to.